Juul CEO steps down, accepts ban on flavored vaping products


E-cigarette maker Juul Labs, at the center of a public uproar over a surge in youth vaping, said Wednesday that its chief executive officer is stepping down and will be succeeded by a top official from Altria Group, a part-owner of Juul.

Juul also said it was immediately suspending all product advertising in the United States, including its “Make the Switch” campaign that has drawn fire from the Food and Drug Administration for making safety claims for its products, and will refrain from lobbying on a planned ban on flavored vaping products recently announced by President Trump. In another sign of the vaping fallout, Altria and Philip Morris International on Wednesday said they had ended merger talks.

The sudden developments underscore the concerns prompted by continued increases in underage e-cigarette use and growing alarm over a mysterious lung ailment linked to vaping that has stricken at least 530 people, nine of whom have died. Officials said Tuesday that they still don’t know the cause.

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